How to own the retirement planning for pre-retirees niche on YouTube
This niche is for The audience is pre-retirees and recently retired Americans, likely in their 50s and 60s, who are anxious about outliving their money, confused by annuities and tax rules, and searching for a trustworthy, fee-transparent advisor rather than a commission-hungry salesperson and the content that wins is built around retirement income planning, annuities explained for retirees, tax planning in retirement, safe investing strategies for retirement — the phrases this audience actually searches on YouTube.
The real problem it solves: I don't know if I have enough saved to actually retire and no one will give me a straight answer. Every advisor I talk to is trying to sell me something instead of just explaining what I need. I have no idea how taxes will eat into my retirement income and it scares me. I am the unbiased retirement planning educator for pre-retirees who want a real plan before they touch a single investment product. The one-line promise: "Plan first. Invest smarter. Retire confident."
It monetizes through YouTube drives pre-retirees and retirees to YourInvestmentCounselor.com, where they book a 30-minute Meet-n-Greet or hourly consultation with Scott Sandell, Greyson Geiler, David McAvoy, or Alex Evers; a single converted viewer at $250 to $350 per consultation hour, or into full-service wealth management, makes each subscriber worth multiples of what a typical AdSense check pays.
The niche
I am the unbiased retirement planning educator for pre-retirees who want a real plan before they touch a single investment product.
Who this is for
The audience is pre-retirees and recently retired Americans, likely in their 50s and 60s, who are anxious about outliving their money, confused by annuities and tax rules, and searching for a trustworthy, fee-transparent advisor rather than a commission-hungry salesperson.
The problem it solves
I don't know if I have enough saved to actually retire and no one will give me a straight answer. Every advisor I talk to is trying to sell me something instead of just explaining what I need. I have no idea how taxes will eat into my retirement income and it scares me.
Keywords this niche owns
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